Thursday, September 23, 2010

Burlington | What's in a name? It's no longer, 'the'

Columnist Shay Totten of Vermont weekly Seven Days noted the following in a recent "Pure Politics" column:

The Burlington Free Press has been renamed Burlington Free Press. The tweaked logo appeared in last Thursday’s paper with no accompanying explanation.

Gone, too, is the Freep’s front-page tagline, “A Local Custom, Serving Vermont for 184 Years.” The slogan has been outsourced, er, replaced, by the paper’s website address.

Related: Today's Freep front page, from the Newseum

3 comments:

  1. For those who miss the word "The," the bottom of the page still says content is copyrighted, "2010 The Burlington Free Press." The local custom continues. Phew.

    ReplyDelete
  2. Hard to be still be a local custom when very little gets produced at 191 College anymore. It'll be fun to see the flavor of a New Jersey copy desk each and every morning.

    ReplyDelete
  3. FYI: A lot is still produced at 191 and the folks who work hard there every day don't need your snide remarks. As for design jobs moving to N.J., unless you work there and know the people affected by this -- if they are not your friends and co-workers -- shut it.

    ReplyDelete

Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

Note: Only a member of this blog may post a comment.