In the latest edition of its "Voices" video series, USA Today traveled to New Orleans to hear often-emotional first-person accounts of how the BP disaster has affected Gulf residents. Like the earlier ones, this installment offers smart ways to interact with the newspaper and its readers, including embedded social media tools to quickly create video replies and tweets.
Sunday, July 18, 2010
5 comments:
Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
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I have one very small suggestion for this video: Insert a slide in the beginning that brands it as USA Today content. That slide could be uniform across all videos that the paper produces.
ReplyDeleteHere's why: The paper makes available its embeddable code, so bloggers like me can run the video directly on my site -- without the material that surrounds it on the USA Today page. The problem: Anyone viewing the video away from USAT's site has no way of knowing, either visually or through a narrator's script, that this is a USA Today production.
Watch this video, and pretend I haven't told you it's by USA Today, and you'll see what I mean. Work this good should be firmly credited back to the paper.
It's got a USA Today bug on the bottom right of the video. (Though, maybe that wasn't there when you made your comment, Jim.)
ReplyDeleteIt looks like this video was shot with one of the more recently made DSLRs, judging by the shallow depth of field. It is nice to know that somewhere in Gannett, someone's using a camera newer than four years old.
I sure don't remember seeing that bug when I first posted this video.
ReplyDeleteUnfortunately, given the amount of editorial and development effort that went into this, there has been a #fail level of reader interaction with the series. Another great example of how the USAT Design department is completely disconnected with both our readers' interests and what it will take to succeed in the future of visual journalism. But at least it won the Hainer :-(
ReplyDeleteUnless I'm missing something, USA Today now doesn't make the embed code available. I'm not sure what the purpose of that is.
ReplyDelete