Jeep advertising wrap of its news section this morning is a first, according to Mediaweek, and is a reversal of past practices meant to guard news content quality.
USAT advertising chief Lee Jones said that in the past, concerns about editorial integrity, production and circulation deterred the paper from selling ads that wrapped the paper, but that market demand and quality of the ad allayed those worries. “I think it’ll have minimal impact on single copy sales,” he told the trade publication. “The look and feel will be very close to the way the paper looks.”
The ad for Jeep’s 2011 Grand Cherokee is part of a $1 million-plus deal that will include a presence on USA Today’s iPad app and website, Mediaweek says.
Despite the break from the past, the advertisement is nowhere near as bad as what newspaper visuals expert Charles Apple called the recent "huge disaster" at the Los Angeles Times
Earlier: Jones named new USAT chief of advertising sales
Related: Gannett Blog reader Charles Apple takes his blog to the American Copy Editors Society's website