Publisher Carol Hudler of Nashville's Tennessean, who also is chief of the South Group, sent the following memo to employees, according to one of my readers. This Client Solutions Group joins at least two others, in Des Moines and Indianapolis; they are designed to serve as a sort of in-house advertising agency, as I understand the concept. I seem to recall that there's a fourth in the works, to be based at Wilmington, Del.; can anyone confirm that?
FOR INTERNAL USE ONLY
July 22, 2010
TO: All Staff
FR: Carol Hudler
RE: Nashville Based Regional Client Solutions Group
There is some exciting news I'd like to share with you.
Nashville will headquarter a regional Client Solutions Group (CSG) that will offer marketing services and campaign solutions targeting new and existing customers for papers in the South Group. Our goal is to grow revenues and market share for properties in the South Group. We will start with Nashville, Fort Myers and Brevard and add other papers over time.
Think of it as a specialized, media agency-styled unit that will be charged with new business development, delivering high customer value and fulfillment. We'll promote our capabilities and fresh ideas to expand our customer base, reinforce our transformation as a multi-media and marketing services partner, and help our customers grow their businesses. Des Moines and Indianapolis have already launched this concept for the company. At the Tennessean, we've gotten off to a head start by offering new marketing services through our 1100 Broadway team. The new Client Solutions Group will help take those efforts to another level as we work to grow market share in key ad segments.
We estimate that our group will initially have eight staffers around launch; and the location of this group in the building will be determined soon. You will soon see a job posting for the Client Services Director, which will head up this group and will report to me as group president. You will also begin to see other jobs posted as the staffing plan rolls out. We will also actively recruit in the market.
Please let me know if you have any questions. I plan to give everyone a brief update on all of the programs underway that involve adding South Group resources in Nashville at our TIP meeting next Tuesday (7/27 at 4:00 pm in the cafeteria). Hope to see you there.
Carol
[Image: today's paper, Newseum]
Friday, July 23, 2010
6 comments:
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I'll say this much: I'm glad these are called "groups,'' instead of centers, because that's getting overused:
ReplyDeleteGannett Production Centers
Centers of Excellence
News Design Centers
Information Centers
I didn't know "headquarter" was a verb. Gannett -- always innovative.
ReplyDeleteYes, Wilmington will have such a group. They are already advertising the positions on careerbuilder.
ReplyDeleteThe Centers of Excellence will be changing it's name to "Consumer Solutions Center"
ReplyDeleteWhat a bunch of crap! Just more work for fewer people lol! I worked at The Tennessean right through all the layoffs and here's what they do, they promote from within and leave the vacancies left behind unfilled. Furthermore they took the work of the new "group" and added to the remaining workers with no increase in pay. I can only hope that the whole "Right to work" BS will eventually fall apart as Corporations get bolder and bolder with their exploitation of the work force.
ReplyDelete"We estimate that our group will initially have eight staffers around launch; and the location of this group in the building will be determined soon. You will soon see a job posting for the Client Services Director, which will head up this group and will report to me as group president. You will also begin to see other jobs posted as the staffing plan rolls out. We will also actively recruit in the market."
ReplyDeleteHow is it that they will have positions available for this new "group" but yet..they laid 8 people off at the TN today???? Doesn't seem right in my opinion.