[Recent screenshot of Buenos Aires blogger's homepage]
Social networking always intrigues me -- especially, in its speedy, global spread of information. Today, not long after I wrote about the Detroit newspapers doing a home delivery-180, Gonzalo Peltzer of Buenos Aires picked up my post for his Spanish-language Papers Papers blog. He asks: ¿Fin del experimento en Detroit?
What 180? Detroit will be selling newspapers at wholesale prices to carriers on non-home delivery days. They print every day anyway so why not let the delivery agents decide if they want to buy copies and sell them to customers on their routes? Circulation can go up, the most business-minded carriers can grow their routes and the JOA doesn't add any additional distribution or manufacturing costs. Pretty ingenius if you ask me.
ReplyDeleteThis is how it all started: Wholesale dealers, no lists, little merchants (now bigboy merchants).
ReplyDeleteFraud.
Back to the future. Gee, ain't it great to know the biz is full of visionaries?