Friday, May 14, 2010

Report: GCI tying PointRoll, Ripple6 closer together

Under the new plan, advertising services provider PointRoll will oversee social media consumer tracking subsidiary Ripple6, according to a new post today on technology site paidContent: "The integration will combine sales and operational efforts and tie together product offerings into a single digital marketing suite. Sang Kim (left), founder and CEO of Ripple6, will continue to oversee the division under PointRoll. Ripple6 headquarters will remain in New York."

The consolidation follows the April 30 departure of Gannett Chief Digital Officer Chris Saridakis, who oversaw PointRoll and Ripple6; he had been a key executive at both companies prior to being named GCI's digital chief.

4 comments:

  1. This is a horrible, penny-pinching mistake that will only retard corporate's efforts to go digital. They are doing it only to save money, and in the process will destroy the programs, which are not very compatible.

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  2. I have to say this place is screwed. Since Saridakis has left, Ms Martore has met with the team once and basically has put Jack Williams and David Hunke in charge. They are promising raises and extra retention bonuses for the digital team managers and the rest of us are getting screwed along the way.

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  3. This comment has been removed by a blog administrator.

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  4. Ripple 6 is a cool company. I just don't believe that combining it with Pointroll is the right solution. It is clear that Ms. Martore is just trying to
    minimize the number of direct reports she has. Someone told me she had over 33 DIRECT REPORTS!!!

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