Related: follow Gannett Blog on Twitter and on Facebook
Tuesday, May 18, 2010
Louisville | As primary unfolds, Twitter updates
Related: follow Gannett Blog on Twitter and on Facebook
10 comments:
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Why is this a 'smart bell'? How does this result in any money for Gannett?
ReplyDeleteNo guarantee in this case, of course, but: Anything that boosts readership stands to increase advertising revenue, no?
ReplyDeleteEven without revenue attached, what is the point? Is anyone really checking twitter to see that some reporter voted at some precinct a few hours ago and turnout was light then? Readers don't care, advertisers don't care, so what's the payoff?
ReplyDeleteI will never understand Newspaper's love for Twitter besides they feel it's the cool thing to do and a hot buzzword. You don't (minus that I know Austin American Statesmen) make money and less than 1% of your 'tweets' are read on a mobile phone. Just send out updates via 4INFO or update the web site.
ReplyDeleteJim, this item shows how clueless you are. But we knew that already.
ReplyDeleteThese Twitter posts will not do jack for revenue.
No wonder you were fired from Gannett.
Anything that boosts readership stands to increase advertising revenue, no?
ReplyDeleteActually, an element like this one probably has the opposite effect on revenue.
The time it takes to load that widget comes at the expense of revenue-generating element like the ads. Users are clicking away from that page regardless of the completion status of the Twitter widget.
Especially on the front page, users tend to click quickly. For the average portal, median time-on-page is 5-15 seconds. Keep in mind, that number _only_ includes the users who stick around long enough to actually be counted. In the two seconds it takes to load that widget, 5-10% of the audience could vanish before seeing any advertising.
It actually needs to boost views by a corresponding 5-10% just to be revenue-neutral.
Wow!
ReplyDeleteThis comment has been removed by a blog administrator.
ReplyDeleteIs 11:37 related to Kelly Bensimon?
ReplyDeleteTwittering is seen as an editorial essential in Westchester. I really don't understand the value, though. Like a previous poster stated, it results in quick hits of dubious value.
ReplyDeleteAnd while it may produce an occasional news tip, it seems like wasted time for an already stretched staff.