Wednesday, April 07, 2010
USA Today video introduces, demos new iPad app
The paper's iPad app is free until July 4, under a sponsorship deal with Courtyard by Marriott; after that, USA Today will charge a yet-to-be announced subscription fee. (One thing's clear: Read USAT's various app announcements and marketing materials, and you'll witness the endless handiwork of Marriott's promotions department.)
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I may be an abberation, but I see the IPad as the death knell for journalism. This is all about presentation, with the IPad taking 30 percent off the top of anything that runs on it. There is nothing here about content. Used to be that content ran newspapers, now reporters have become content providers writing copy that is dictated from above to meet some editor's concept of what consumers want. It is no longer news, and I think that is a death rattle. We concentrate too much on the process of getting newspapers to people, rather than what newspapers are saying. Steve Jobs: Bah
ReplyDelete"Bah" is what they say about Al Gore also, recently rejoining Apple's board. The pol with vision and who heavy-handed Congress to approve high-speed net connections decades ago is also part of the hottest company in America. The death-knell for journalism started years ago with the Jack Kellys rewriting middle-east stories to please the Bush-era audience. Thank God for The London Guardian and independent papers and blogs. Both excellent for the iPad.
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