USA Today lost its No. 1 circulation ranking to The Wall Street Journal last fall, when Gannett's top daily disclosed a 17% plunge, to an average 1.9 million copies, during the April to September period. USAT blamed the business travel slowdown amid the Great Recession.Well, today is the date for the next Audit Bureau of Circulations report -- the March 2010 FAS-FAX and Audience-FAX, which covers the six months ended March 31. Many eyes are once more on USA Today. The report is scheduled for release at 9 a.m. ET.
That's why this post by Anonymous@6:29 p.m. yesterday grabbed my attention. But is it true? Can anyone confirm, or add details?
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Wow. Incredible, if true.
ReplyDeleteBut is that 13% sequential or Y-o-Y? One way is horrible. The other is an improvement.
ReplyDeleteHow is a 13 percent decline an improvement?
ReplyDeleteWhen it is the other 1/2 yr of a previous 17% decline for the first portion, that's how. That's how it works with seasonal numbers and year-over-year comparisons for year portions.
ReplyDelete