Corporate just announced that it appointed Carla Wojnaroski as general manager of MomsLikeMe, its franchise of websites focused on female consumers. Wojnaroski was most recently at NBC Universal's iVillage.com, where she was senior vice president/editor-in-chief for health, lifestyles and community. Wojnaroski will be responsible for expanding MomsLikeMe's audience and advertiser base, as well as overseeing day-to-day operations at the Gannett Digital Media Network subsidiary.Corporate's statement doesn't say whether Wojnaroski is replacing someone, or filling a new position.
In the statement, Gannett Digital Media General Manager Josh Resnik said: "As we build on our past successes with the nation's largest marketers, Carla's industry experience brings additional credibility and growth opportunities to MomsLikeMe.com. Carla's addition to the team provides us with strong leadership to support even more rapid expansion in 2010."
Springfield News-leader has a monthly print publication that accompanies the Ozarks Momslikeme.com site. Staff seems to continue to shrink and churn - advertisers frequently share stories about ads running in the print pub that they've never even seen, run without corrections being made and a general lack of follow up, follow-through and rare responses to emails and phone calls. They dropped an annual event that has been successful and never bothered to mention the cancellation to advertisers. One advertiser called because they realized they hadn't been billed for their booth and were apathetically told upon inquiry "oh, we're not doing that anymore." how long can they keep the print vehicle going with customer disservice like this?
ReplyDelete