Press baron Rupert Murdoch's Wall Street Journal is beefing up news coverage across the board. Aiming at The New York Times' backyard, the paper is about to launch a 36-person New York City bureau. Now, encroaching on a USA Today franchise, automobile coverage, the paper has poached what it calls the nation's "preeminent car columnist," Pulitzer Prize-winning Dan Neil of the Los Angeles Times, according to a memo posted on the Romenesko blog.Murdoch's News Corp., which owns the Journal, plus Twentieth Century Fox studios and other media, has plenty of money to spend. Earlier today, blogger Ken Doctor smartly noted that News Corp. stands to earn $1.5 billion or more from sci-fi epic Avatar alone; its Fox studios is distributing the global box-office runaway. "If you're Rupert Murdoch,'' Doctor says, "you just have to say, 'Take some of that blue people money and invest it in the Journal.'"
[Image: today's USAT, Newseum]
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