Leaving no revenue stream untapped, some Gannett papers have changed online story formatting options so advertisements now appear on printouts, and in full color.
Following a tip today from a Gannett Blog reader, I've found the change in place at The Courier-Journal in Louisville, Ky.; The News-Press in Fort Myers, Fla.; the Des Moines Register in Iowa, and the Reno Gazette-Journal in Nevada.
With more traditional printout options, only the article's text is sent to a printer -- and in black-and-white ink. In my spot check this morning, I found that option still in place on at least one Lansing State Journal story in Michigan.
When did this change take place? Has your website made the switch? Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.