Tuesday, January 05, 2010

Moms sites leverage Facebook to grab readers

[Check us out: a recent screengrab of the Moms' news feed]

Gannett's Moms Like Me network is using its Facebook fans page to draw new readers to individual sites. Chicago's Moms site, for example, is now asking readers to comment on a post about mothers raising their kids as vegetarians (circled part of screenshot, above). The Facebook post asks: "How do you handle meals outside of the home?" Clicking on the Raising Children Vegetarian headline takes readers to the Chicago page.

Links on the far left rail of the Facebook fans page list all the Moms sites, with 12 highlighted as I post this; among them: Wilmington, Del.; Cincinnati, and Phoenix.

How is your Gannett site using Facebook to get more readers? Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.

3 comments:

  1. I wonder if the people who go th the "MLM" site know that some of the sites are run by women who are not mothers. How can that be? They are supposed to be giving advice and ideas to mothers. I think they should have to hire experienced "moms" like me. Just check Jacksonville. Liars.

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  2. Big deal. You journalists all the time writing about stuff they have no expertise in. You know of any journalist rocket scientists out there? How many reporters have law degrees?

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  3. The MLM site isn't a journalist site silly rabbit...It is a site for moms wanting to meet moms and get advice about how to raise their kids and other motherly things...some times from the host of the site...how would they know. You can't give it unless you live it. You are missing the point. People are being deceived. The advertisers have no idea. What a disappointment. Get informed. ~ Disappointment is the nurse of wisdom. ~ Sir Boyle Roche

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