Wednesday, January 27, 2010

CareerBuilder seeks votes on 2010 Super Bowl ad

Building on last year's theme about awful workplaces, Gannett's CareerBuilder is ready to show one of three possible commercials during next month's Super Bowl. You'll decide which one. The jobs site is joining other marketers spending millions to air often-funny spots before an audience numbering as high as 100 million for the Feb. 7 game in Miami.

CareerBuilder's ads are based on ideas submitted in the company's HireMyTVAd Contest. The site originally planned to give a $100,000 cash prize to the winner. But it found three good ideas among the nearly 1,000 entries, so made three $100K awards. They're all about workplaces so bad, you've gotta get a better job.

The Chicago-based company is asking consumers to vote on their favorite. I've embedded one of them below; the other two are on the company's website -- including one too controversial to air on TV.



Let's hope this year's commercial performs better than 2009's; that spot ranked No. 23 of 26 commercials, says Seeking Alpha. (No. 1: Dennys; No. 26: eTrade.) Here's last year's:



Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.

4 comments:

  1. I vote for "fire" spot. The casual Friday one is OK; the one with the screaming lady, etc. is just plain annoying.

    ReplyDelete
  2. This kinda garbage should take your Advertising to an ALL TIME LOW!
    Yep! it's just the kind of stuff kids et.al. are looking for in a new Career.
    STUPID and you can't fix that.

    ReplyDelete
  3. The casual one is even worse than last year.

    ReplyDelete
  4. So, instead of pi$$ing away our profits on corporate bonuses, we're farting it away on a sophmoric commercial?

    ReplyDelete

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