[In Louisville, Ky.: Kentuckiana Pets promotes new offering]
Seeking new advertising revenue, many newspapers switched to paid obituaries from the long-time tradition of publishing death notices gratis, as news stories. Now, publishers have extended this new revenue stream to the fast-growing category of pets.
The Courier-Journal in Louisville, Ky., is promoting a newly launched section for pet obituaries on its Kentuckiana Pets site. After clicking around several times, I figured out that these appear to be paid advertisements, although one link mistakenly took me to job listings several times.
In Rochester, N.Y., the Democrat and Chronicle's RocPets charges a one-time fee of $29 to publish an obituary on its site. Interestingly, the newspaper is using the same publishing platform, Legacy.com, that many papers use for human obituaries.
At The Indianapolis Star, I couldn't find a section for pet obituaries on IndyPaws; maybe someone reading this post can point it out. But I did find a link to mortuaries and other businesses specializing in pet cremations and related funeral services.Got a memorial page for pets at your newspaper or TV station? Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.
These have been around for about four years at most papers.
ReplyDeleteI did the promos for them.
Sounds like a smart idea given how people feel about their pets!
ReplyDeleteApparently Gannett isn't screwing their employees enough lately because your reporting has been a few years behind or kind of boring, non-issues. What's the blog for these days, anyway?
6:07 a.m.: Your comment confuses me. Are you saying you want MORE posts that you think are anti-Gannett?
ReplyDeleteFollowing is an edited version of a comment posted by Anonymous@7:51 a.m.:
ReplyDeleteJim, I think what 6:07 is saying is this: You were only interesting when you were taking rapid-fire shots at Gannett amid the economic meltdown. . . . . Now that things are good, you're less of an oddity. And when you're just making regular old comments about Gannett, you're pretty dull and you lack much insight. It's like Sean Hannity starting a blog about cookies. It's fun to watch him make a fool of himself talking about liberals. But when he's normal and talks about cookies without his ridiculous bias, he's a bore.