If Gannett was smart, we would start maxing out the USAT brand, attaching it to everything we do. It has incredible value. I'm in U.S. Community Publishing, but with Moon gone, we should break down the wall and make that happen. Craig? Bob? Please go for it! This is the most valuable asset we have: that brand. When I tell people I'm with Gannett, they are clueless. When I say we own USAT, their eyes light up. Why can't we see this?
Tuesday, April 14, 2009
'With Moon gone, we should break down the wall'
Regarding Craig Moon's official exit this Friday after six years as USA Today publisher, Anonymous@11:37 a.m. says in a new comment:
If Gannett was smart, we would start maxing out the USAT brand, attaching it to everything we do. It has incredible value. I'm in U.S. Community Publishing, but with Moon gone, we should break down the wall and make that happen. Craig? Bob? Please go for it! This is the most valuable asset we have: that brand. When I tell people I'm with Gannett, they are clueless. When I say we own USAT, their eyes light up. Why can't we see this?
If Gannett was smart, we would start maxing out the USAT brand, attaching it to everything we do. It has incredible value. I'm in U.S. Community Publishing, but with Moon gone, we should break down the wall and make that happen. Craig? Bob? Please go for it! This is the most valuable asset we have: that brand. When I tell people I'm with Gannett, they are clueless. When I say we own USAT, their eyes light up. Why can't we see this?
9 comments:
Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
Note: Only a member of this blog may post a comment.
Subscribe to:
Post Comments (Atom)
All I know is that if you attached the USA Today "brand" to my local newspaper, the subscribers would go nuts. And not in a good way.
ReplyDeleteThe brand is in decline. The journalism is in decline. The workforce behind the brand is in decline. The few remaining talented staffers are carrying the load while the managers continue to hire under qualified, cheap help.
ReplyDeleteThe cracks are showing at USA Today. This is not going to be the brand anyone wants to hitch their wagon to if things continue to go like they have in recent months and years.
USA TODAY is one of the most over-rated news publications in the country. There was a small window of opportunity to become a player in the world of journalism, but the window has closed with the departure of a lot of institutional knowledge. Some of the nuts and bolts people who knew their trade and knew how to make things function are gone. And the people who have replaced them...well, they wouldn't have even been hired back in the day.
ReplyDeleteNot sure why the powers that be felt a need to purge so much talent. I have to blame some of that on the Moon-Paulson regime. Even with them gone, I don't see a bright future. I see a rebuilding project. But first I see more losses in staff, resources and circulation. USA Today seems determined to hit bottom.
Moon wasn't the problem. There are other weasels within. Still there. They know who they are. They are insecure and cling to their other insecure colleagues. They are without problem-solving abilities. They are running the place like it's a startup, seeing what sticks to the wall as they go. Always spinning. If you can blame Moon for one thing it is in letting these people flourish, multiple and ultimately run the product into the ground.
ReplyDelete"If you can blame Moon for one thing it is in letting these people flourish, multiple and ultimately run the product into the ground."
ReplyDeleteIf you could only spell and type, that would have been a great post.
Jesus christ, Jim, can't you come up with anything on your own besides CD's bonus? All your posts lately have come from quoting another poster. That is so boring. How about some innovation?
ReplyDeleteThis comment has been removed by a blog administrator.
ReplyDeleteLots of readers of this blog aren't from editorial, therefore the borderline spelling/typing ability evident in their comments. I think we should ease up on them. It's kind of elitist to ridicule or invalidate ideas from these folks just because of a couple typos. Plus, have you seen the copy on the web site from so-called writers? Have you read the copy in the paper, particularly photo captions and text in graphics? As long as the comments are within reason, I don't think this should turn into target practice against those who don't have English or journalism degrees.
ReplyDeleteThis comment has been removed by a blog administrator.
ReplyDelete