Friday, March 27, 2009

From the master of perqs, a perky recovery plan

Like rubbernecking past a car wreck, I can't resist octogenarian retired CEO Al Neuharth's weekly column, every Friday in USA Today.

Attention all you whiny, furloughed, and nearly laid-off Gannett employees: Perk up, and watch how it's done, as Neuharth tackles a topic guaranteed to ping and zing from teen-to-teen via text-to-text.

Yes: Big Al is writing about the wisdom of newspaper trade groups canceling their annual conventions! "Talk of the death of all newspapers is nonsense," Neuharth types dismissively, as thousands of his former colleagues fear job loss in the worst economy in decades.

"Most not only will survive but ultimately thrive again if they don't give up but cut back intelligently now and then perk up and ride the economic recovery that is just around the corner,'' he wrote -- word-for-word, just like that -- and, no, I don't understand that run-on gibberish, either.

He closes on a "personal" (?) note: "We planned USA Today during the recession of 1980-82 and started it Sept. 15, 1982, after we sensed the recovery. It went on to become the country's biggest newspaper. Perk up."

Al-O-Meter hits $25K!
CEO from 1973 to 1986, Neuharth, now 85, was known for his sharkskin suits -- and love of executive perquisites. Here's the year-to-date cost of his USA Today columns, under that $100,000-a-year-for-life consulting gig he got on his way out the boardroom: $25,000.

4 comments:

  1. I hope that one day in the not-too-distant future, someone finds both Big Al and Dangerous Doug passed from this world, having drowned in their oatmeal. Perhaps then we can tell them to "perk up."

    Dublow and Martore will be spared such a hideous fate, of course. Blood-suckers don't eat oatmeal.

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  2. Perk this, Big Al.

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  3. Oh, please tell this old geaser to fly a kite!!!!!!!

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  4. This comment has been removed by a blog administrator.

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