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Thursday, January 15, 2009
Why sponsorships are my No. 1 income source
In another sign I need a better advertising strategy, my Google AdSense sales yesterday totaled only $3.44. (And that was a day when I scored 37,000 page views.)
I'm trying to earn $6,000 quarterly, mostly through sponsorships of $5 per reader, plus limited ad sales. Please use the "Donate" tool in the green sidebar, upper right. Or mail cash/checks payable to: Jim Hopkins, 584 Castro St. #823, San Francisco, Calif., 94114-2594.
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12 comments:
Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
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Maybe you could check out the possibility of becoming a Careerbuilder partner affiliate!!!
ReplyDeleteI always forget to click on the ones that look even the slightest bit legit ... will try harder in the future.
ReplyDeleteBut I refuse to click on the "bellyfat" links!
I don't see any ads...
ReplyDeleteClicking on the ads directly increases your revenue, is that right?
ReplyDelete1:42 pm: That is correct; clicking on those ads directly increases my revenue. But I only want readers to click on ads where they're really interested in the product or service offered.
ReplyDeleteTo encourage you to do otherwise would constitute click fraud, and I could lose my AdSense account entirely. It's a minefield out here.
Click fraud?
ReplyDeleteDid you say click fraud?
We can't have no click fraud on this blog ...
I'm not giving money, but I went and clicked on a bunch of your ads. I like the one for some career site, with this plug for Gannett:
ReplyDelete"Gannett's "mammoth" size gives its employees an "unparalleled" range of career development opportunities. Thanks to an internal promotion policy, entry-level employees can look forward to "extensive options" concerning their training and location. Says an insider, "Once you have your foot in the door there are so many options. Gannett will always hire from within."
Your experience illustrates the chief problem with online advertising. It's even less effective than print ads.
ReplyDeleteThink about it... how often do you surf on to a news site and actually look at the ads? About the only one I do is Drudge, and that's because it's front-and-center, at the very top of the page, while I'm waiting for the rest of it to load. Otherwise, I zone 'em out.
Fortunately, so far the advertisers haven't figured out the scam, so online journalism can still make a little bit of cash. But it'll eventually fall apart.
You know, the big, flashy and dancing ads that probably cost the most money are the ones that annoy me the most.
ReplyDeleteI was wondering about the irony in the Google ad for "Christian Singles" on this site...
ReplyDeleteCan everyone just click on two ads every time you visit the site. Jim could make a fortune and keep this thing alive forever. please click and click merrily *especially on the ads that really interest you!*
ReplyDeleteI frequently scroll through the ads, and click a couple most days. It's fascinating to see what the computer brain thinks will be of interest to us each day.
ReplyDelete