Thursday, December 11, 2008
Jobs site CareerBuilder finally concedes mass layoff
It took a telephone call from the Chicago Tribune to get the big Gannett-controlled employment website to fess up about axing more than 300 jobs last Friday. (This is why I don't trust publicists any further than I can throw 'em.) The firm is pushing ahead with plans for a big promotional splash during the 2009 Super Bowl, chief marketing officer Richard Castellini told the newspaper.
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I am confused. GCI appeared at a UBS conference this week, and declared it is making oodles of cash from its Internet operations. Yet now we have a declaration from a CareerBuilder executive that says growth hasn't matched expectations, and so layoffs are needed. What is it: is GCI making almost $1 billion from Internet operations, or is it (as many of us said yesterday), the Internet operation figures are phonied up and fictitious? I just cannot believe the Moms site is coughing up that much cash.
ReplyDeleteWho do these guys think they are fooling? They talked about an increase in unique visitors who stayed and read the Gannett sites, but what is a unique visitor? It is someone who is steered here by a story link, or whatever, and looks around before moving on. That is hardly a loyal reader or someone who is likely to come back each day, so can be sold on a local ad.
ReplyDeleteCould someone let me know specifically how much of the online revenue comes from ad sales and how much is earned from something else.
ReplyDeleteAlso, maybe someone could lend me a hand on this one. The moms site posted privacy statement refers users with questions or requests to an Online Privacy Coordinator at the newspaper division in McLean. Who holds that position, and why is the newspaper division, not digital, given this responsibility?
Apart from USAToday.com and the CV companies, my recollection was that very few of the local properties were on the hook to hit digital revenue targets. As such, accounting for discrete online revenue vs. value-add to close the print/tv ad deals is murky at best. And at HQ, no one at Gannett Digital lost a job for missing sales goals.
ReplyDelete