Wednesday, December 17, 2008

By the numbers: Detroit's ad sales breakdown

82%

. . . of advertising in Detroit's two dailies is concentrated in the Thursday, Friday and Sunday editions, publisher Dave Hunke told The New York Times for a story today. In a cost-cutting move, Hunke confirmed yesterday that the Detroit Free Press and The Detroit News will limit home delivery to those three days, starting this spring.
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3 comments:

  1. Anonymous12/17/2008 12:22 PM

    Why do I get the feeling, that some new publisher, is going to come into Detroit, with a new NEWSPAPER, to cover daily loss.

    ReplyDelete
  2. Anonymous12/17/2008 10:26 PM

    So I guess by this thinking gas stations should only be open Monday, Friday and Saturday . . . Grocery stores on Thurday, Saturday and Sunday . . . and Banks on Monday, Friday and Saturday. What a great way to serve your customers. I'm always hearing about serving our customers from our managers.

    ReplyDelete
  3. Anonymous12/18/2008 10:10 AM

    Now that Hunke's spilled the beans, how do you convince any advertiser to buy the "dead" days when less than 20% of ad budgets were spent on them before this "innovative" change?

    Competitors across the country no doubt appreciate this holiday gift confirming what many insiders already knew.

    ReplyDelete

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