Friday, November 21, 2008

Fresh evidence that online ads don't pay the bills

Gannett Blog traffic is touching new daily highs, as worried newspaper workers hunt for the latest developments in the 10% workforce reduction now underway. Yet, just in case you wondered, I'm not getting rich off your misery. We racked up more than 12,000 page views yesterday alone. Total advertising sales? $15.32.
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6 comments:

  1. Anonymous11/21/2008 2:22 PM

    12000 page views isn't much... and you need to book actually advertisers. Google ads don't pay as much as you could be making.

    ReplyDelete
  2. Anonymous11/21/2008 2:29 PM

    ads rarely sell themselves. if you are serious, hire a salesperson.

    ReplyDelete
  3. Anonymous11/21/2008 2:55 PM

    We need this blog dearly. If it were to suddenly disappear, we'd regret it, and there's no turning back for news you won't get anywhere else. Please don't forget to give thanks by making a donation.

    ReplyDelete
  4. Anonymous11/21/2008 4:19 PM

    That's because a lot of tech savvy folks use Firefox with adblock plus. If you use it, you will never see an ad on any website, period. Solution, get a script that tells users to turn off adblock or they don't get the content. Firefox has about 30 percent of the browser share.

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  5. Anonymous11/21/2008 11:33 PM

    4:19: Firefox actually has 20% of the browser share. Of those users, I bet only a small percentage use adblock plus. I really doubt this is something Jim needs to be concerned about. But yes, others are right that if you want to get serious about making ad dollars, you need to monetize better. Google Adsense is going to give you dick.

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  6. TJ11/23/2008 7:46 PM

    Ratio I always heard - and I have no idea whether it's true, but based on other stats I've heard that make it seem legitimate - is that for every print reader a paper has, you need 22 online to generate the same revenue.

    Do the math. Until that massive gap closes, no existing old-school media organization will survive the next three years.

    ReplyDelete

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