Monday, October 13, 2008

Annals of advertising: Can't beat 'em, join 'em?

[An unexpected ad, from a target of my criticism]

I haven't exactly been a rah-rah booster of Newseum financial backer Freedom Forum, what with my snarky suggestion that the non-profit foundation's CEO, Charles Overby, was recently in bed with legendary retired Gannett CEO Al Neuharth. (Ick: there's an image!)

So, you can imagine my amusement when I saw a Newseum text ad (screenshot, above) at the top of my blog last night. To be sure, it's one of the new Google-served advertisements I began publishing over the weekend. I doubt the $450 million museum's marketing department chose this venue. Then again, politics make strange (prison) bedfellows. . .

See a promo worth highlighting in Advertising Watch? Post your replies in the comments section, below. To e-mail confidentially, write gannettblog[at]gmail[dot-com]; see Tipsters Anonymous Policy in the green sidebar, upper right.

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