An employee at the McLean, Va., corporate campus for both Gannett and USA Today told me in an e-mail yesterday: "Leaving work last night at 9 p.m., I found a leaflet on my windshield: 'What is One Gannett? Submit your answer to onegannett@gmail.com.'
"Sounds ominous. My first thought was: Someone is trying to unionize. My second thought is: I have no idea who onegannett is, so I'm not going there."
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Friday, June 13, 2008
7 comments:
Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
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A certain union, really hate Gannett"s management. Well maybe not the one, who is secretly friends with cows'.
ReplyDeleteIt's hardly ominous...(unfortunately)
ReplyDeletehttp://209.85.165.104/search?q=cache:0TXmz2TyMDcJ:www.gannett.com/annualremarks2008.pdf+onegannett&hl=en&ct=clnk&cd=1&gl=us&client=firefox-a
Gannett Chairman, President and CEO Craig Dubow
Annual Meeting remarks
April 30, 20
...Across Gannett’s core, this new way of thinking about customers has changed the way
we are selling advertising as well. Audience-based selling switches the focus from
selling ad positions to providing customer solutions for our advertisers.
To help make this happen, our OneGannett project is just getting underway.
OneGannett means just what it says. We will cross divisions and end silos in the
interests of providing what our customers desire. With content, this will mean
providing words, video, text, graphics, databases on all our Websites and at all our TV
and publishing entities.
On the advertising side, OneGannett ultimately will provide a “one call,one buy”
solution that allows advertisers to place ads across all Gannett properties and platforms
and allow them to target the people they need to reach. It’s an internal parallel to our
external, quadrantOne company.
http://www.google.com/search?hl=en&safe=off&q=onegannett&btnG=Search
ReplyDeleteFirst link. The Internet is our friend. Though sparing on details, it's most certainly not a unionization. It's actually a Dubow-endorsed initiative!
PORTION OF COMMENTARY FROM http://seekingalpha.com/article/73188-gannett-q1-2008-earnings-call-transcript
ReplyDeleteAPRIL 21, 2008
Within Gannett, we are working on the one call, one buy solution for advertisers through an initiative we call One Gannett. That effort focuses on two areas -- a strategy for multipurpose use for our content and a strategy for advertising that allows one advertiser to place ads across all Gannett properties and platforms. It not only provides the broad reach across all Gannett, it also enables advertisers to connect to communities that they are targeting.
Thanks for clearing that up for us journalists (or, as we're now known, content providers) in the building. But would have been much more interesting if it WAS a union drive. Not that such an effort could have survived under Gannett's patented union-busting techniques.
ReplyDeleteMuch ado about nothing. Was this a wet dream that Dubow had? Cross selling etc., has been around for a decade or longer.
ReplyDeleteHe spins his yarn in circles...like a talking head of Fox News. Sounds like ADD to me or maybe he ought to follow Curley and go teach at Penn State.
I wouldn't be so eager to get a union, that brings a whole different set of master-subordinate parameters to the mix. Instead of just one set of ridiculous rules and regs, you get two. Check the Guild's past performance and see just how much protection their constituencies got when they went on strike, especially the last 3-4 years. You'll be awfully surprised at how little support some of the striking locals got and how much they lost when they went on strike, even at a one-horse, family-owned paper in Ohio that one might think would have been a slam-dunk. The only slam was the Guild getting it's cojones trimmed nicely. And I was a TNG member, for 11 years, even an officer. I hold no animosity except for lies and distortion that the membership was force-fed and then lost greatly due to. A shame for them. Anyway, If you think a union will get you more, think again, this ain't a steel mill and you don't have much in the way of hundreds of supporting members to flood the streets. People don't think labor and unions like they used to.
ReplyDelete