Wednesday, May 14, 2008

Cuban: Why online video won't draw big revenue

As Gannett Blog readers debate the value of online video, technology entrepreneur, Dancing with the Stars alumnus(!) and all-around feisty blogger Mark Cuban (left) notes new research by analyst Craig Moffett of Sanford J. Bernstein, showing once more that consumers won't pay for news. "Five years into the video-over-the-Internet revolution,'' Cuban wrote earlier this month, "we have learned two things. First: Consumers won't pay for content on the web, so it will have to be ad supported. And second: It won't be ad supported." Here's why.

[Hat tip, to a reader, for this idea; photo, Fortune magazine]

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