Is GCI broadcast adopting NBC's Art House model?

In a productivity move, NBC centralized graphics production at a single facility, Art House, in Fort Worth, Texas; it now serves all of the giant network's TV stations. As other broadcasters take similar steps, a Gannett Blog reader says GCI's broadcasting division will likely be next.

"Gannett's version will be online soon -- probably after the major stations (KUSA, WUSA, KARE and KSDK) get more familiar with the Avid Interplay/ISIS media management and figure out who to rightsize," the reader says.

Art House is a familiar consolidation strategy. It mirrors Gannett's selling papers that can't be clustered; the consolidation of photo processing at a central toning facility; the shift of customer service to the "Centers for Excellence," and the centralization of copy editing and design at some Wisconsin papers. Plus, of course, Gannett is offshoring newspaper advertising production jobs, under a contract with 2AdPro of Los Angeles.

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