USA Today: We're not marketers, obviously
(I'm looking for alternatives to the paper's new downer of a slogan: "We're all in this together.")
Wednesday, March 12, 2008
My favorite (so far) alternate USAT slogan
(I'm looking for alternatives to the paper's new downer of a slogan: "We're all in this together.")
7 comments:
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With all the money that Moon & Co are spending over there, you would think they can come out with a real marketing campaign!!!
ReplyDeleteHow about "We were first and now we are last"
I hate to think what those morons in the tower paid for that slogan.
ReplyDeleteHow about:
"If it's news, it's news to us!"
Maybe they should outsource to India for the new slogan!
ReplyDelete"USA TODAY: We're not marketers, obviously"
ReplyDeleteAfter today's announcement of what the top dogs got paid, how about:
ReplyDeleteWe were in this together...until we realized we could do better without you.
The 'we're all in this together' slogan is strange, to say the least. I don't understand what this says to readers or to advertisers. To me, it stresses sameness and not differentiation. By it's nature, the slogan gives people a reason not to purchase the newspaper, visit the website or buy advertising. Seems to me, the slogan could just as easily been 'we're just like everybody else.'
ReplyDeleteUSA Today: We're not marketers, obviously
ReplyDeleteTo quote The Washington Post: If you don't get - you don't get it! LOL