Wednesday, March 12, 2008

My favorite (so far) alternate USAT slogan

USA Today: We're not marketers, obviously

(I'm looking for alternatives to the paper's new downer of a slogan: "We're all in this together.")

7 comments:

  1. With all the money that Moon & Co are spending over there, you would think they can come out with a real marketing campaign!!!

    How about "We were first and now we are last"

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  2. I hate to think what those morons in the tower paid for that slogan.

    How about:
    "If it's news, it's news to us!"

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  3. Maybe they should outsource to India for the new slogan!

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  4. "USA TODAY: We're not marketers, obviously"

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  5. After today's announcement of what the top dogs got paid, how about:

    We were in this together...until we realized we could do better without you.

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  6. The 'we're all in this together' slogan is strange, to say the least. I don't understand what this says to readers or to advertisers. To me, it stresses sameness and not differentiation. By it's nature, the slogan gives people a reason not to purchase the newspaper, visit the website or buy advertising. Seems to me, the slogan could just as easily been 'we're just like everybody else.'

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  7. USA Today: We're not marketers, obviously

    To quote The Washington Post: If you don't get - you don't get it! LOL

    ReplyDelete

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