Gannett's CEO, who ran the broadcast division before taking the top job, says in his new annual letter to shareholders that "more than 800 journalists are shooting video for their newspaper websites.'' Let's say its 850, just to make the math here easier to follow.
There are 85 daily Gannett newspapers, from USA Today on down. Dubow's purported 850 videoshooters would average 10 per paper. (Obviously, the bigger papers would have more. But this exercise helps you get an idea about where I'm headed.)
If each of those video-journalists shot only one video a week, that would average 40 new videos per month per paper. I don't think USA Today was near producing that many each month when I left in early January -- and it's got more than 400 newsroom staffers. Maybe an average of one video per shooter per week is too much. I honestly don't know: Is my video math anywhere near reality?
Snarky content here: I remember Dubow himself appearing in one or two online videos maybe two years ago, streamed over the company intranet. All employees with company e-mail addresses got a link to them. (One video may have introduced Roger Ogden in a new R&D role; he retired a year later.) I was kind of impressed: The new guy, Dubow, was actually going to communicate with us -- and in the new medium, video. But I can't recall many (any?) since.
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[Image: cover of the 2007 Annual Report]