Tuesday, January 22, 2008

Holidaze: We are suckers for viral ads

I used free software on an OfficeMax website last month to turn CEO Craig Dubow into a dancing Scrooge (left) -- and retired CEO Al Neuharth, retiring Newspaper Division President Sue Clark-Johnson, retired CEO Doug McCorkindale and Dubow (whew!) into dancing elves. Now we know just how many people fooled around on the now-shuttered site. Ad Age says "some 26.4 million people -- nearly one in 10 Americans -- this season visited the office-products company's holiday site that allows users to paste images of their faces onto dancing elves. That's up more than tenfold from last year."

[Hat tip, Valleywag]

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