Friday, December 21, 2007

Shreveport adopting smaller 'Berliner' format

The Times will be the second Gannett paper to adopt the modified tabloid format popular in Europe, especially with younger readers. U.S. publishers like the Berliner because it gives them another way to cut down on newsprint.

GCI's Journal and Courier in Lafayette, Ind., was the first U.S. daily to go Berliner, Editor & Publisher says. "We believe print is here to stay even though the Internet is a bigger part of what we do," Publisher Pete Zanmiller told his paper in its story. "This press will allow us to give a modern-day paper to the city."

Of course, Gannett's broadsheets are getting smaller, too.

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