David Yepsen (left) is teaching Gannett that old dogs can, indeed, learn new tricks, the Washington Post says today, in a profile of the veteran Des Moines Register political columnist."At 57, having covered every campaign here since 1976, Yepsen is the old-journalism king of the Iowa caucuses," the Post says. "He is also the new-journalism king of the Iowa caucuses. Heck, if the Iowa caucuses had their own currency, the bills just might have David Yepsen's face on them."
The story continues: "With his matter-of-fact newspaper assessments of candidates and their campaigns and his popular Register blog, launched for the 2008 cycle, he makes 'em and he breaks 'em. A positive Yepsen column is tantamount to an A-list endorsement, generating its own cycle of campaign press releases and news coverage. And if Yepsen goes negative, it can force a campaign to make changes real quick."
(Confidential to Gannett CEO Craig Dubow: Please don't get rid of all of Gannett's old-timers. In the dreadful marketing speak you guys use at Corporate, they still bring "value" to the "brand.")
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