Online ad revenue at newspapers climbed 21% in the third quarter from a year ago, to $773 million, the Newspaper Association of America trade group said today. Gannett's third-quarter growth, disclosed earlier, was a much smaller 11% at its U.S. newspapers. That's not good, when online is supposed to be a major engine of revenue growth to replace losses in print.
For the industry, the third-quarter average reported by the NAA was an improvement over the 19.3% gain in the second quarter, the Associated Press says here. But it trailed the 25.3% increase in overall online advertising during the same period, according to the Interactive Advertising Bureau.
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