The Des Moines Register's Insights into the Candidates website is a great example of using Web 2.0 tools -- in this case, online video -- on First Amendment and government watchdog issues. (News Watch writes about the site in this week's edition.) Great structure, terrific production values, really professional.
My suggestion: I wish the Register included its logo in the videos, and used a player with publishable software code so readers could embed the videos on blogs and websites -- as with YouTube's player. (See an example, below.) That would spread the videos even wider, and bring more readers back to the Register, according to blogger Jeff Jarvis.
"Newspapers and media sites should provide an embed code so video clips can be shared virally and not be restricted to the limits of the publication's Web pages," says BeetTV, which interviewed Jarvis and former CBS News president Andrew Heyward:
Got a new web idea you want to pass along? E-mail Gannett Blog, or comment below.
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