Monday, August 20, 2007
Monthly stats: USA Today in steep slide
Gannett's flagship saw advertising revenue fall 15.9% last month, returning to the grim trend that had only been interrupted in June. Across the company, July's ad revenue results showed almost no improvement, today's monthly statistical report shows. The chart on the left shows the change in newspaper advertising revenue from the year-ago period, based on GCI's monthly statistical reports. As always, I'm breaking out USA Today's figures because it's the only paper for which GCI gives specific data.
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Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
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