Monday, August 20, 2007

Monthly stats: USA Today in steep slide

Gannett's flagship saw advertising revenue fall 15.9% last month, returning to the grim trend that had only been interrupted in June. Across the company, July's ad revenue results showed almost no improvement, today's monthly statistical report shows. The chart on the left shows the change in newspaper advertising revenue from the year-ago period, based on GCI's monthly statistical reports. As always, I'm breaking out USA Today's figures because it's the only paper for which GCI gives specific data.

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