Wednesday, December 13, 2006

Papers to shrink, audience to grow older

The Poynter Institute's Rick Edmonds offers a detail about the Information Centers that I haven't seen before.

"As the information-center program matures, the print paper will become smaller, and will be targeted at a 45-year-old-plus audience that is typically middle- and upper-income with post-high school education,'' he writes.

Of course, that's been happening for years -- which is why the Information Center initiative is so crucial.

Edmonds write after the recent Wall Street media conference, where GCI was a participant.

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