Friday, December 29, 2006

GCI backs off in Indianapolis over advertorials

The Indianapolis Star and the Newspaper Guild-CWA had been battling over the company's request that newsroom staffers write advertorial copy.

The Indianapolis Business Journal says the stalemate ended Dec. 20 "when management conceded that, for the immediate future, editorial staffers would not be required to write ad copy. But management refused to rule out eventually raising the issue again."

Here's what grabbed the attention of Gannett Blog in the Journal story: "Asking news employees to write ad copy is a new move by Gannett. It’s unclear how many of Gannett’s more than 90 daily newspapers might be considering a similar initiative."

Any Gannett Blog readers have an answer?

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