An independent journal about the Gannett Co. and the news industry's digital transition
Thursday, February 23, 2012
Advertising | This post is for your ad comments
It's one in an occasional series of department-specific open forums to draw readers and comments from across the company. Today's is for news and comments related to advertising. (To be archived.)
5:53 Having your name, job title public is the deal you make when you sign up for LinkedIn. News organizations use it all the time to get background info on people, or a non-work email or phone number.
On Facebook, you can make your settings (for now, at least), so that it is not subject to public search engines. But on LinkedIn, the deal is that you are networking professionally and publicly. You do have the option of disclosing only your first name and last initial for those you are not linked to.
Tough waters to navigate these days, but nothing wrong with Jim using a reporting tool that I've seen utilized in stories in the NYT, WaPo, WSJ.
Sales calls to explain to our clients why our editorial sucks and why our competition beats us every day. And then still expecting them to spend money with us.
In a news release today, Corporate announced that Cathy Helean has been named Director of Marketing at KARE-TV in Minneapolis.
Helean formerly was Vice President of Marketing at Florida Communications Group (FCG) in Tampa, where she led the marketing for WFLA-TV, TBO.com and The Tampa Tribune.
Sales calls to explain why you are paying three times as much to advertise in a paper that's has about 10 or less pages in main news and less in any other section and why the paper now costs so much when you have NO circulation. Oh wait you can't VALUE that away. It's laughable.
Just for context, I've seen my share of goldbrickers in Advertising, and in Circulation... and in IT.. the News Room... Press Room... Production. Each area also had stellar performers. Why folks want to deride entire departments alone based on their dead weight seems a bit immature.
After all, somebody hired 'em, and the coasters remain even after the layoffs which, at site after site, has claimed like a shotgun both the skilled and unskilled.
This in itself creates more coasters among even the previously dedicated when they realize there's no future left with Gannett and its mindlessly unethical directors, certainly regardless of department.
sell some adds, maybe we can put out a decent size paper if you got off your asses and went out and beat on some doors. You have to find adds know, they sure is hell are not going to be beating on the newspaper door to advertise any more
Yeah right - sell digital not print. That's why we sit in on Q1 revenue meetings with the finance knuckleheads at USAT and no one brings up digital. Why? Because the people asking the questions don't know what to ask. Digital is our future...but our management only knows print. USA TODAY is lost.
Oh. And that the Ad Director who would bring a boom box to the meeting. Playing Souza marches.
What, were not commissions enough? Goals met?
Loudly. What an effing unprofessional dick.
This, the "director" of sales. Totally outside the area. No idea. Just another ladder.
Every cringe this no-eye-contact tubby saw was, of course, ignored, irreleavant. Poof. Rinse. Repeat.
He had no interest in his own department. To him, they were not intrinsic to making sales; they were some ego audience being fed greasy pizza as his gut weighed heavy over his neatly tucked belt line, ever clear that he was just passing through on the way to the top.
NJ Group is out of control. We are going to be losing veterans with the buyouts, and these youngbloods just don't get it. SS is the Asbury Park Press. That is as plain as I can make it. I am scared for my group because we are totally without focus. And running scared. You can tell by the lack of posts from the APP.
Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
Note: Only a member of this blog may post a comment.
LinkedIn includes this partial list of users who say they work for Gannett in some aspect of advertising, including sales.
ReplyDeleteWhy would you give readers a list? It feels like an invasion of privacy. Just because you can doesn't mean you should.
ReplyDeleteI doubt you'll get many advertising folks to post here. We're all too busy with interviews today.
ReplyDeleteJob iterviews or sales calls?
ReplyDeleteThis comment has been removed by a blog administrator.
DeleteJob interviews, doing personal errands or planning a party at the local bar.
Delete5:53 Having your name, job title public is the deal you make when you sign up for LinkedIn. News organizations use it all the time to get background info on people, or a non-work email or phone number.
ReplyDeleteOn Facebook, you can make your settings (for now, at least), so that it is not subject to public search engines. But on LinkedIn, the deal is that you are networking professionally and publicly. You do have the option of disclosing only your first name and last initial for those you are not linked to.
Tough waters to navigate these days, but nothing wrong with Jim using a reporting tool that I've seen utilized in stories in the NYT, WaPo, WSJ.
Read my post. Just because you can doesn't mean you should. My question is why did he do it? Jim?
DeleteThis comment has been removed by a blog administrator.
ReplyDeleteSales calls to explain to our clients why our editorial sucks and why our competition beats us every day. And then still expecting them to spend money with us.
ReplyDeleteCould be worse. Could be selling radio.
ReplyDelete5:53 I think it's interesting to see how many people are in advertising at different sites.
ReplyDeleteAnd as one poster says, why would people post their biographic details online if they didn't want them to be seen?
Why did you post the link? What was your point?
DeleteI think 10:10 is right. Jim had no right to invade their privacy. As we know, people who treasure their privacy always create LinkedIn accounts.
ReplyDeleteDon't any of you get the point? Why did he do it? Anyone could. I'd like to know why, what was the point?
DeleteThis comment has been removed by a blog administrator.
ReplyDeleteIn a news release today, Corporate announced that Cathy Helean has been named Director of Marketing at KARE-TV in Minneapolis.
ReplyDeleteHelean formerly was Vice President of Marketing at Florida Communications Group (FCG) in Tampa, where she led the marketing for WFLA-TV, TBO.com and The Tampa Tribune.
Sales calls to explain why you are paying three times as much to advertise in a paper that's has about 10 or less pages in main news and less in any other section and why the paper now costs so much when you have NO circulation. Oh wait you can't VALUE that away. It's laughable.
ReplyDeleteJust for context, I've seen my share of goldbrickers in Advertising, and in Circulation... and in IT.. the News Room... Press Room... Production. Each area also had stellar performers. Why folks want to deride entire departments alone based on their dead weight seems a bit immature.
ReplyDeleteAfter all, somebody hired 'em, and the coasters remain even after the layoffs which, at site after site, has claimed like a shotgun both the skilled and unskilled.
This in itself creates more coasters among even the previously dedicated when they realize there's no future left with Gannett and its mindlessly unethical directors, certainly regardless of department.
Linkedin is a place where you show your best professional self. It's a business/professional networking site.
ReplyDeletesell some adds, maybe we can put out a decent size paper if you got off your asses and went out and beat on some doors. You have to find adds know, they sure is hell are not going to be beating on the newspaper door to advertise any more
ReplyDeleteThe focus is selling digital folks - not print.
ReplyDeleteFocus is selling audience.
ReplyDeleteYeah right - sell digital not print. That's why we sit in on Q1 revenue meetings with the finance knuckleheads at USAT and no one brings up digital. Why? Because the people asking the questions don't know what to ask. Digital is our future...but our management only knows print. USA TODAY is lost.
ReplyDeleteOh. And that the Ad Director who would bring a boom box to the meeting. Playing Souza marches.
ReplyDeleteWhat, were not commissions enough? Goals met?
Loudly. What an effing unprofessional dick.
This, the "director" of sales. Totally outside the area. No idea. Just another ladder.
Every cringe this no-eye-contact tubby saw was, of course, ignored, irreleavant. Poof. Rinse. Repeat.
He had no interest in his own department. To him, they were not intrinsic to making sales; they were some ego audience being fed greasy pizza as his gut weighed heavy over his neatly tucked belt line, ever clear that he was just passing through on the way to the top.
NJ Group is out of control. We are going to be losing veterans with the buyouts, and these youngbloods just don't get it. SS is the Asbury Park Press. That is as plain as I can make it. I am scared for my group because we are totally without focus. And running scared. You can tell by the lack of posts from the APP.
ReplyDeleteThis comment has been removed by a blog administrator.
ReplyDelete9:13 Calling someone a moron gets your comment removed.
ReplyDelete1:13 - The problem is that our advertisers are more interested in print advertisements, not digital.
ReplyDeleteAre the ad numbers at usat and weekenf as bad as the rumours suggest?
ReplyDelete