tag:blogger.com,1999:blog-8099437767970534324.post517787167444653989..comments2023-11-05T06:26:51.316-05:00Comments on Gannett Blog: The truth about USAT's big new circulation pitchJim Hopkinshttp://www.blogger.com/profile/16712746705871119746noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-8099437767970534324.post-62128344021434655932013-11-04T18:31:03.115-05:002013-11-04T18:31:03.115-05:00Its not just news judgement. Its one bad hire afte...Its not just news judgement. Its one bad hire after another, one bad promotion after another, and no one willing or able to jettison the incomptetent know nothings. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-45223752910093630322013-11-04T15:10:57.466-05:002013-11-04T15:10:57.466-05:00The empty suits at USAT have spent a lot of time o...The empty suits at USAT have spent a lot of time over the years figuring out how to boost circulation numbers without actually having to improve the product. So this latest news doesn't surprise me. Other than the tech changes, the only thing different now as opposed to 10-20 years ago is that the USAT product is seemingly worsening by the month, at least in the opinion of readers who Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-71776855564184284682013-11-04T10:52:50.863-05:002013-11-04T10:52:50.863-05:00Here's the bottom line: advertiser already hav...Here's the bottom line: advertiser already have this figured out. Management can spin or tweak or position the numbers anyway they want. But, free is free and their ain't no way advertisers will see it any other way!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-80607466755199711832013-11-04T10:51:13.629-05:002013-11-04T10:51:13.629-05:00"Creative" is right. New audit rules wo..."Creative" is right. New audit rules would make Ponzi schemes seem legit.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-84058857324952574112013-11-04T09:01:59.207-05:002013-11-04T09:01:59.207-05:00Advertisers care about ROI. Eyeballs matter not. ...Advertisers care about ROI. Eyeballs matter not. It's not a quesiton of reach any more - it's engagement.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-19141132860932137002013-11-04T08:33:07.472-05:002013-11-04T08:33:07.472-05:00"Gannett effectively would be counting each o..."Gannett effectively would be counting each of those dailies twice"<br /><br />Actually many subscribers are already counted twice. A paid print subscriber who also uses the digital app is counted 2x. So, that 2.9 million number (even taking into account the free app users) isn't exactly accurate.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-8298803605751103672013-11-04T01:22:08.058-05:002013-11-04T01:22:08.058-05:00The audit "rules" allow for some pretty ...The audit "rules" allow for some pretty creative accounting, Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-58329762914670767932013-11-03T22:43:57.923-05:002013-11-03T22:43:57.923-05:00Jim, you know better than to write "unpaid di...Jim, you know better than to write "unpaid digital" and "all those copies provided gratis by hotels, airlines and other bulk buyers." San Francisco doesn't haul away your garbage for free, or inspect the restaurants where you eat for free, or heat the public library for free. All these cost money and you pay for them, even if it's indirectly. To conflate "free Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-85211443883635378762013-11-03T20:22:22.114-05:002013-11-03T20:22:22.114-05:00Getting a straight answer or explanation from mana...Getting a straight answer or explanation from management has always been like wrestling a fish. I suspect the next trick is to count Usa Weekend circ as part of the mix so Heather Frank can keep her job and the rest get their year end bonuses.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-33398905414164686092013-11-03T10:59:46.367-05:002013-11-03T10:59:46.367-05:00I suppose USAT can double count for the same reaso...I suppose USAT can double count for the same reason a copy of Parade or USA Weekend inserted in someone's Sunday paper is counted separately from the paper it's inside. So this isn't a new situation.<br />Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-3228537683980208112013-11-03T10:57:56.675-05:002013-11-03T10:57:56.675-05:00However, digital ad dollars are still much lower t...However, digital ad dollars are still much lower than print ad dollars, so they aren't equal in the eyes of advertisers.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-26675472345318114152013-11-03T07:27:17.376-05:002013-11-03T07:27:17.376-05:00You are living in the past. Advertisers care about...You are living in the past. Advertisers care about eye balls on the prize. With modern tracking tools eye balls can be verified. Paid, unpaid advertisers don't care. Paid is a metric from the past. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-22342708342890566362013-11-03T06:27:43.034-05:002013-11-03T06:27:43.034-05:00Sounds sleazy, but for this senior leadership team...Sounds sleazy, but for this senior leadership team, standard operating procedure.Anonymousnoreply@blogger.com