tag:blogger.com,1999:blog-8099437767970534324.post5148380993432366156..comments2023-11-05T06:26:51.316-05:00Comments on Gannett Blog: Is a new Gannett branding campaign in the works?Jim Hopkinshttp://www.blogger.com/profile/16712746705871119746noreply@blogger.comBlogger24125tag:blogger.com,1999:blog-8099437767970534324.post-80355355873924746602010-02-24T19:44:00.531-05:002010-02-24T19:44:00.531-05:00"Gannett: If it's news to you, it's n..."Gannett: If it's news to you, it's news to us!"<br /><br />C'mon now, that was our slogan in Fort Myers for years.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-36627761456624871532010-02-23T20:01:40.417-05:002010-02-23T20:01:40.417-05:00Wow, I love these comments and they are so true:
...Wow, I love these comments and they are so true:<br /><br />"Gannett: Where small minds run even-smaller papers."<br /><br />"Gannett: If it's news to you, it's news to us!"<br /><br />"Gannett: Paying millions to former executives is just our way of creating a Stimulus Package."<br /><br />And this poster needs a President's Ring:<br /><br />Instead, we Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-14433804994196060222010-02-23T14:35:00.338-05:002010-02-23T14:35:00.338-05:001:31 PM
wrote my all time favorite post.1:31 PM<br />wrote my all time favorite post.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-42413281093298129562010-02-23T14:13:20.023-05:002010-02-23T14:13:20.023-05:00The USAT Brand Marketing department decided to con...The USAT Brand Marketing department decided to contribute to the trendy "green" branding revolution years ago, along with fellow corporate giants worldwide. Our product was on newsprint, however, and some managing heads at least admitted the irony of printing on dead trees, 100% recyclable or not; the staff was to come up with "ideas."Amirhttps://www.blogger.com/profile/10636062801337850683noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-89238929393676041812010-02-23T13:31:33.834-05:002010-02-23T13:31:33.834-05:00Branding? This tells you how out of touch newspap...Branding? This tells you how out of touch newspaper owners and their managements are. No one cares about the brand of a monopoly or near monopoly product. They spend 15-30 minutes a day with us. They want the product available when they are ready to consume it, and they want it to deliver value for the price. And then, they don't want to think about it until the next day.<br /><br />I Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-47379351468583826452010-02-23T12:54:01.595-05:002010-02-23T12:54:01.595-05:00Gannett has become nothing but a curse. The more ...Gannett has become nothing but a curse. The more people learn about what's truly going on inside and the more word gets out, the less respect it's getting, and the more disliked it is, in the outside, real world. Its stellar reputation faded along ago, thanks to management and the Board.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-37338562196786458962010-02-23T06:12:50.702-05:002010-02-23T06:12:50.702-05:00Gannett? What's a Gannett?!Gannett? What's a Gannett?!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-5083818559025614142010-02-23T04:50:04.517-05:002010-02-23T04:50:04.517-05:00"Gannett: Where small minds run even-smaller ..."Gannett: Where small minds run even-smaller papers."<br /><br />"Gannett: The accent is on the second syllable - just like 'incompetent'."<br /><br />"Gannett: If it's news to you, it's news to us!"<br /><br />"Gannett: Paying millions to former executives is just our way of creating a Stimulus Package."<br /><br />http://Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-28351028893817151322010-02-23T03:10:17.554-05:002010-02-23T03:10:17.554-05:00Clear Channel insisted on branding itself as the o...Clear Channel insisted on branding itself as the owner of all its radio stations, and all it did was make people hate Clear Channel. Even Congress hates Clear Channel.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-76267584594783138152010-02-23T02:28:42.677-05:002010-02-23T02:28:42.677-05:00I chuckled at the band-aid solution remark and tho...I chuckled at the band-aid solution remark and thought of the sad situation hammering one Japanese auto maker, replacing floor mats last year when the acceleration pedal was the real problem, "saving the company millions." From a Manage Smarter site on effective branding (March 2009): "Toyota effectively satisfies one’s need for safety. Their cars are known for reliability. There Amirhttps://www.blogger.com/profile/10636062801337850683noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-71065487548018694042010-02-23T00:18:44.190-05:002010-02-23T00:18:44.190-05:00I thought "good enough is good enough" w...I thought "good enough is good enough" was the Gannett brand.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-21044470957148957372010-02-22T23:30:02.268-05:002010-02-22T23:30:02.268-05:00New Gannett Slogan:
- All the news that will fit ...New Gannett Slogan:<br /><br />- All the news that will fit in our web-reduced, page count limited, smaller type, section-combined editions. Almost every day.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-21293380991666645152010-02-22T23:26:22.970-05:002010-02-22T23:26:22.970-05:00For my money, I'd let Jack Williams come up wi...For my money, I'd let Jack Williams come up with something. That way, it's sure to be a complete failure.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-68872062409605537182010-02-22T22:43:42.202-05:002010-02-22T22:43:42.202-05:00Agreed. The people who do know what Gannett is don...Agreed. The people who do know what Gannett is don't like it. So spending millions to make people more aware of the brand makes a lot of sense, especially when the company is cutting its talent left and right. <br /><br />This way in four years, the following conversation will be able to occur. <br /><br />Husband: Do you want to subscribe to the Detroit Free Press?<br /><br />Wife: Maybe. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-79191885726483239802010-02-22T22:04:45.897-05:002010-02-22T22:04:45.897-05:00Gannett serves no purpose other than to suck the l...Gannett serves no purpose other than to suck the life out its newspapers and TV stations. The individual papers and stations are condemned to pay Gannett a medieval "king's tax" and are loaded down with worthless initiatives, software, and petty managers in return. The Gannett "chain" adds no inherent value to the component properties, only serving as a reminder that Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-11443535430208760332010-02-22T21:53:34.101-05:002010-02-22T21:53:34.101-05:00Yeah, people in Louisville are quite aware of what...Yeah, people in Louisville are quite aware of what Gannett is.<br /><br />The top-down push for homogeneity made this type of branding exercise almost inevitable.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-83436710748940929552010-02-22T21:50:45.351-05:002010-02-22T21:50:45.351-05:00A few suggestions for Gannett's branding sloga...A few suggestions for Gannett's branding slogans:<br /><br />• Comforting the comfortable, afflicting everyone else.<br /><br />• We'll suck the life out of you.<br /><br />• Right-sizing your news.<br /><br />• Media Lite.<br /><br />• Real life, real lame.<br /><br />• Muthafuckas like me.<br /><br />• Corporate America's newspapers.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-90897618891102597042010-02-22T19:41:18.475-05:002010-02-22T19:41:18.475-05:00The Yugo of media!!!!!!
If a newspaper had plaid ...The Yugo of media!!!!!!<br /><br />If a newspaper had plaid seats, it would be a Gannett!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-67090252951761619302010-02-22T16:54:26.881-05:002010-02-22T16:54:26.881-05:00I'm with Anon 2:01. People who know what Ganne...I'm with Anon 2:01. People who know what Gannett is (even if they can't pronounce it) and their impression isn't good. Dare I say the Yugo of media only without the charming quirks. <br /><br />They should spend the multimillion dollars improving the products and journalism instead of a branding exercise.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-4794005535265989422010-02-22T16:05:55.099-05:002010-02-22T16:05:55.099-05:00Let's do a Letterman-esque list:
"TOP 10 ...Let's do a Letterman-esque list:<br />"TOP 10 REJECTED BRANDING SLOGANS FOR GANNETT"<br /><br /><br />We could have a lot of fun with this!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-57595723887688014202010-02-22T16:03:04.690-05:002010-02-22T16:03:04.690-05:00LOL. This one is bound to backfire big time. Peopl...LOL. This one is bound to backfire big time. People I know cringe when they hear Gannett.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-71131199215784061752010-02-22T15:40:19.675-05:002010-02-22T15:40:19.675-05:00Who cares whether people think of their local news...Who cares whether people think of their local newspaper/station or Gannett? Until and unless the company puts a serious effort toward hiring people, getting rid of the no-talent, lazy managers who populate the company and commit to cover their communities on various platforms, this company is doomed, whether it's branded or not. Yet another Band-Aid to cover up the real issues.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-31938255744360588302010-02-22T14:07:13.116-05:002010-02-22T14:07:13.116-05:00Yep. Just like Gannett to continue this focus on y...Yep. Just like Gannett to continue this focus on young people when in just a few years, one person in four will be "old." People--- Demographics just don't support anything that nears the hugeness of the babyboomers. We're a heterogenous lot, too. Brand for us by giving us honest news. If Gannett continues to knock aging and if it continues to offend boomers (yes, I'm not Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-72521464983432381222010-02-22T14:01:48.463-05:002010-02-22T14:01:48.463-05:00Oh on the contrary. The consumers know full well ...Oh on the contrary. The consumers know full well who the parent company of their local newspaper is, and they don't think well of Gannett. <br /><br />The tone of distaste in a voice and wrinkled up faces when they simply utter the name "Gannett" speaks volumes. <br /><br />If Gannett believes the consumer doesn't know who they are in their own communities proves just how outAnonymousnoreply@blogger.com