tag:blogger.com,1999:blog-8099437767970534324.post3038175736241451241..comments2023-11-05T06:26:51.316-05:00Comments on Gannett Blog: Survey | How does your newspaper compare?Jim Hopkinshttp://www.blogger.com/profile/16712746705871119746noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-8099437767970534324.post-82346168646347577532011-03-04T11:35:53.494-05:002011-03-04T11:35:53.494-05:00Gannett is a name that's becoming more and mor...Gannett is a name that's becoming more and more well known every day. That's because of blogs like this, and the annoyance of readers with a company that has ruined their local newspaper.<br /><br />When I told a couple of friends from New Jersey and New York - different times - that I used to work for a Gannett paper I got decidedly negative reactions. Neither person, by the way, was Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-32677651785711491082011-03-04T07:17:33.669-05:002011-03-04T07:17:33.669-05:00"...then those who lack understanding and ins..."...then those who lack understanding and insight will begin to blithely critique things and the blame will begin anew. Not knowing the rationale, plan and big picture must be driving most of you nuts."<br /><br />Actually, *knowing* the rationale, plan and big picture behind this marketing program will drive us nuts.<br /><br />The same people who are driving our digital planning and Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-80630472661276055632011-03-04T07:02:39.086-05:002011-03-04T07:02:39.086-05:00hey, Nutty Jimbo!! 99 percent, huh? and you base t...hey, Nutty Jimbo!! 99 percent, huh? and you base that number on what statistical analysis?? yes, more Hopkins hopskotching of the truth! You have absolutely nothing to base that percentage on -- except your own innate hate, bias and agenda. if you said 50 or 60 percent, that might be defendable. but 99 percent? bull.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-4947174666371499852011-03-04T01:10:37.252-05:002011-03-04T01:10:37.252-05:00I'm all for it! Let the few remaining readers ...I'm all for it! Let the few remaining readers know, if they didn't already, that a distant, heartless, stockholder-owned, corporation owns the local paper. Maybe it will make it harder for Fox News to rant about "the left-wing media.''Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-44193822857462551172011-03-04T00:39:30.462-05:002011-03-04T00:39:30.462-05:003:41 & 9:31...on the mark! Average consumers ...3:41 & 9:31...on the mark! Average consumers have no idea who gannett is but more important, advertisers don't recognize either... A massive identity campaign won't hurt, but it wont help - nothing there to leverage. The resources and time would have been better spent partnering with other non-gannett papers or perhaps organizations like NAA to rebrand the entire industry. The Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-81941854722454363262011-03-03T21:31:41.597-05:002011-03-03T21:31:41.597-05:00This is one more sad, misguided and wasteful initi...This is one more sad, misguided and wasteful initiative by a clueless leadership. You know, Gannett once did have a viable national brand that it could have and should have built on -- USA Today. Regardless of what you think about the paper, it has a widely recognized name and once had considerable respect and a substantial following among readers all over the country. The company could have evenAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-37716356844174694272011-03-03T18:32:47.256-05:002011-03-03T18:32:47.256-05:00Apparently, 99% of Gannett's employees are the...Apparently, 99% of Gannett's employees are the great unwashed "others."Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-2110129842249660192011-03-03T18:18:56.350-05:002011-03-03T18:18:56.350-05:00The executives, managers, directors and others who...The executives, managers, directors and others who still care about the future of this company (I think you whiners call them Trolls) won't answer your question. You'll find out about it after the announcement to employees and then those who lack understanding and insight will begin to blithely critique things and the blame will begin anew. Not knowing the rationale, plan and big Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-77746196183081728362011-03-03T17:36:34.164-05:002011-03-03T17:36:34.164-05:005:20 Balance means publishing your comment.
Meanw...5:20 Balance means publishing your comment.<br /><br />Meanwhile, please tell me how time and money spent adding "A Gannett Newspaper" to a prominent front page spot will boost ad or subscription revenue?Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-53837231873366760412011-03-03T17:20:30.065-05:002011-03-03T17:20:30.065-05:00So none of you know anything about it and it is al...So none of you know anything about it and it is already a joke, a boondoggle, etc? Nice balance Jim. No you don't have an agenda! What a sad bunch of LTs! You really deserve one another.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-65418675650096910142011-03-03T17:16:58.608-05:002011-03-03T17:16:58.608-05:00Since when is investing in your brand a boondoggle...Since when is investing in your brand a boondoggle? I wish had one extra bonus dollar for every one of you whiners. The industry is mature, ad revenue is down and something has to be done. Frankly, some kind of brand campaign should have been done long ago but better late than never. Why won't any of you give people a chance?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-54083755137094510602011-03-03T16:29:13.670-05:002011-03-03T16:29:13.670-05:00Please, say it ain't so. This is a complete j...Please, say it ain't so. This is a complete joke....but pretty typical, too. I'd expect nothing less.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-7724534477163336872011-03-03T15:41:35.762-05:002011-03-03T15:41:35.762-05:00@Jim, you have no idea. By the way, this isn't...@Jim, you have no idea. By the way, this isn't geared toward consumers; it's focused on advertisers and agency types. Well over $1 million to try to establish Gannett as an innovative, influential media brand in the minds of agency and advertiser staffers. <br /><br />The problem is, having a known brand name means nothing if there's no substance behind it. Had Gracia put that much Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-19681400655043642512011-03-03T15:32:22.648-05:002011-03-03T15:32:22.648-05:00Jim - you heard right. Think of the last great mar...Jim - you heard right. Think of the last great marketing campaign for Kraft and how much that made you want to pick up a pack of Trident. <br /><br />Nothing like muddling up the brand awareness/identity. Marketing 101.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-6064396687532709692011-03-03T15:10:55.986-05:002011-03-03T15:10:55.986-05:00Why would "Gannett" go into the masthead...Why would "Gannett" go into the masthead, logo or anywhere else? The name means absolutely nothing to the consumer. It barely means anything to the employees. Just brilliant.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-69232444635033510632011-03-03T13:26:20.012-05:002011-03-03T13:26:20.012-05:001:17 I believe you mean that it must be part of th...1:17 I believe you mean that it must be part of the "flag," which is jargon for the name of the newspaper on Page One. <br /><br />The masthead is a list of names of executives -- publisher, advertising director, editor, etc. -- that typically appears on the editorial page. In magazines, it's often in a box toward the front of the book.Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-6098720180837567712011-03-03T13:18:33.333-05:002011-03-03T13:18:33.333-05:00From what I hear, get ready for news of a P.R. spe...From what I hear, get ready for news of a P.R. spending boondoggle.Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-1172292591180375392011-03-03T13:17:58.386-05:002011-03-03T13:17:58.386-05:00In Cherry Hill, Gannett currently listed at bottom...In Cherry Hill, Gannett currently listed at bottom left of cover, but with new branding initiative it must go in masthead starting tomorrow.Anonymousnoreply@blogger.com