tag:blogger.com,1999:blog-8099437767970534324.post2432007337890933059..comments2023-11-05T06:26:51.316-05:00Comments on Gannett Blog: Is today's USA Today full-paper ad 'wrap' a first?Jim Hopkinshttp://www.blogger.com/profile/16712746705871119746noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-8099437767970534324.post-71459885438676434832010-07-12T21:45:06.845-04:002010-07-12T21:45:06.845-04:00WTF?! At first, I thought from the photo backgroun...WTF?! At first, I thought from the photo background and the top block of text that maybe it was some special report, then I saw the Jeep line below it that it was an ad. No way would I buy that: 1. out of princple and 2. because I can't tell WTF is in it for news that day.<br /><br />FYI, they're in the boxes, too, that way. We have them outside of our building.<br /><br />Totally stupid.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-51557409422882149842010-07-12T20:52:45.982-04:002010-07-12T20:52:45.982-04:00Who would buy that?Who would buy that?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-22138037884885010202010-07-12T14:16:01.546-04:002010-07-12T14:16:01.546-04:00My local Gannett paper has begun running those 1/3...My local Gannett paper has begun running those 1/3-page vertical ad wraps around the A and B sections (1/3 page on the front, full page of ads wrapped to the back of the section). It's annoying at best (and I immediately pull it off without reading it), but the part that disturbs me most is the subsequent pages are numbered as if the ad is 1A and 1B, which to me says it's content.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-27162738944975059862010-07-12T14:13:10.221-04:002010-07-12T14:13:10.221-04:00It is quite clear to me that we don't want rea...It is quite clear to me that we don't want readers. Don't give them any excuse for buying the paper because they are interested in a particular topic. Just cover it all over with an ad. First paywalls. Now adwalls.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-53210418176873407162010-07-12T13:56:37.242-04:002010-07-12T13:56:37.242-04:00The Stack of USA Today papers as well as the local...The Stack of USA Today papers as well as the local Gannett owned paper were both full as I went to the gas station just moments ago, and I overheard a conversation between a clerk and a customer about the ever changing prices of the paper. The clerk stated that they stopped entering the paper's price into the scanner database because so few ever get sold anyway.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-54931390889531066332010-07-12T13:34:55.556-04:002010-07-12T13:34:55.556-04:00Mediaweek says: "Amid a still-tough ad enviro...Mediaweek says: "Amid a still-tough ad environment, the Gannett flagship will for the first time wrap its news section with an ad—one that will completely obscure the paper as shown through the window of outdoor racks."Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-7588582022455141932010-07-12T12:52:22.911-04:002010-07-12T12:52:22.911-04:00Did USAT sell this layout just for newspaper'...Did USAT sell this layout just for newspaper's vendors, or also news boxes?rmichemnoreply@blogger.com