tag:blogger.com,1999:blog-8099437767970534324.post6556212407053231432..comments2023-11-05T06:26:51.316-05:00Comments on Gannett Blog: Corporate takes ContentOne for first big test driveJim Hopkinshttp://www.blogger.com/profile/16712746705871119746noreply@blogger.comBlogger23125tag:blogger.com,1999:blog-8099437767970534324.post-70647405823157725882009-01-08T10:21:00.000-05:002009-01-08T10:21:00.000-05:00Joe said: Sounds like a test drive orchestrated by...Joe said: Sounds like a test drive orchestrated by the Crash Dummies. There's nothing "local" or "community" for any daily or nondaily to use as an attraction for advertisers or readers. More erosion of mainline revenue.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-45142687076650402932009-01-08T10:01:00.000-05:002009-01-08T10:01:00.000-05:00I don't know know about the aggregated web site - ...I don't know know about the aggregated web site - will have to wait and see on that one. But the concept of a single section delivered to all papers with space for local ads and content is hardly new. Newspapers have been doing this within regional groups for decades -- starting with efforts in the NJ Group in the late 90s. <BR/><BR/>Is this just the first step to centralization of all news Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-34137959567738878872009-01-07T12:19:00.000-05:002009-01-07T12:19:00.000-05:00Jim, while plans for this special section probably...Jim, while plans for this special section probably are being put together on the fly, as you say, the idea of selling the entire national set of GCI sites dates back at least to the creation of the one-size-fits-all Web design. <BR/><BR/>I see the value in selling the national brand, although given the mucked-up way the online conversion was handled, I fear the results could fall far short of theAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-71327281318993859982009-01-06T22:40:00.000-05:002009-01-06T22:40:00.000-05:00Meanwhile, the real local news about important stu...Meanwhile, the real local news about important stuff like city, state and school budgets, crime, corruption and all will get ignored. That's what makes readers furious.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-24520646927897446382009-01-06T20:25:00.000-05:002009-01-06T20:25:00.000-05:00So the local papers will take the content now made...So the local papers will take the content now made available to them, stick it in their respective papers and sites and call it,,, I don't know. For local papers shouldn't this be called ContentNone?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-78849506147535136752009-01-06T07:29:00.000-05:002009-01-06T07:29:00.000-05:00Yay, prefab filler pages (that won't match our sty...Yay, prefab filler pages (that won't match our styles or design standards, btw). Just what we need to make the paper feel substantial.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-39058832298251727442009-01-05T23:02:00.000-05:002009-01-05T23:02:00.000-05:00Oh goodie! A special section...and 8 more pages of...Oh goodie! A special section...and 8 more pages of suck.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-53387955493428609772009-01-05T21:02:00.000-05:002009-01-05T21:02:00.000-05:00So how is corporate going to manipulate Content On...So how is corporate going to manipulate Content One to spy on readers?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-85952917171903757042009-01-05T19:52:00.000-05:002009-01-05T19:52:00.000-05:00Jim,ContentOne has been in the pipeline since at l...Jim,<BR/><BR/>ContentOne has been in the pipeline since at least June 2008, when I participated in some early meetings.<BR/><BR/>But it's still moving pretty fast for Gannett, which typically moves at Glacier pace...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-30221917685207691982009-01-05T19:43:00.000-05:002009-01-05T19:43:00.000-05:00These special sections are going to drain depeted ...These special sections are going to drain depeted newsrooms of writers and editors, plus stretch the remaining sales staffs to distraction. I agree it will be an unmitigated disaster, but the Crystal Towers will never admit how much money is lost on this atrocious idea. It's a real money-loser, and it's a pain to work on putting it together.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-22163319889073890812009-01-05T19:41:00.000-05:002009-01-05T19:41:00.000-05:00I find it amusing that Kate (with whom I worked in...I find it amusing that Kate (with whom I worked in Wilmington) said that it "may require special outreach" to find people who didn't vote for Obama and remain skeptical. Can it really be that hard? Gosh, only 58,343,671 Americans voted for McCain.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-22116199690538684552009-01-05T19:21:00.000-05:002009-01-05T19:21:00.000-05:00I like all great ideas provided to the Marketing a...I like all great ideas provided to the Marketing and Circulation folks. <BR/> They've provided great ideas to implement, I'm sure, except that the marketing and circ staffs all have been laid off and there's no one to put any of those great ideas into action.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-46601970765305975582009-01-05T19:03:00.000-05:002009-01-05T19:03:00.000-05:00What's so great and innovative about putting out s...What's so great and innovative about putting out special inauguration sections? I seem to recall working on one eight years ago, and all the newspapers look at this event as a way of gathering extra money. Trouble is they don't usually carry many ads, largely because Macy's and other retailers get little milage out of them. They don't draw customers. So you normally get some "good wishes" ads Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-49246804438422818942009-01-05T18:17:00.000-05:002009-01-05T18:17:00.000-05:00Jim, many of us remember Kate Marymont's days as a...Jim, many of us remember Kate Marymont's days as a solid journalist in previous jobs. We're hoping to see some evidence of it in her new job. This list of "story ideas" for the ContentOne insert/wrapper isn't what we're hoping for. But maybe, with time, the old Kate will shine through.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-29640757299686820632009-01-05T18:07:00.000-05:002009-01-05T18:07:00.000-05:00Wow, student essays! Mugs and quotes! Highly origi...Wow, student essays! Mugs and quotes! Highly original thinking f or an imploding news operation.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-58839860058883367612009-01-05T16:58:00.000-05:002009-01-05T16:58:00.000-05:00Nothing wrong with using the inauguration to bring...Nothing wrong with using the inauguration to bring in some revenue. What was missing here was the idea that the "platforms" should cover the news. Essay contests and historical references aren't news. Whatever corporate will generate will be stale and stripped of zip. Everybody else will be scrambling to fill out the memo checklist of non-news.David Dawsonhttps://www.blogger.com/profile/15245082111767478759noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-80229916954413122012009-01-05T15:51:00.000-05:002009-01-05T15:51:00.000-05:00Funny how the company is putting out special secti...Funny how the company is putting out special sections on the Messiah. This story has been so overblown by the current liberally biased media.<BR/><BR/>If the election went the other way this left wing company would be print sections that the world is now ending.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-66637331685685240472009-01-05T15:44:00.000-05:002009-01-05T15:44:00.000-05:00Actually, ContentOne may have been hatched as late...Actually, ContentOne may have been hatched as late as the fourth quarter.Jimhttps://www.blogger.com/profile/16651269559205765985noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-70470122083414683672009-01-05T15:41:00.000-05:002009-01-05T15:41:00.000-05:00I may have accidentally deleted a comment that sai...I may have accidentally deleted a comment that said (I'm paraphrasing) that this effort did not reflect well on new News Department Vice President Kate Marymont, and that if there was more of this, the department might just as well have kept Phil Currie.<BR/><BR/>ContentOne needs to be given a chance. It's one of the first new ideas with promise that I've seen in more than a year of blogging Jimhttps://www.blogger.com/profile/16651269559205765985noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-74340544044625674972009-01-05T15:30:00.000-05:002009-01-05T15:30:00.000-05:00I had much higher hopes for Kate Marymont. If this...I had much higher hopes for Kate Marymont. If this is the sort of stuff she's going to do, we might've been better off sticking with Currie.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-8707790102294290472009-01-05T14:30:00.000-05:002009-01-05T14:30:00.000-05:00Time magazine lays off a few people last year.Time magazine lays off a few people last year.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-73737683935097827242009-01-05T13:37:00.000-05:002009-01-05T13:37:00.000-05:00Will the information center employees deploy to th...Will the information center employees deploy to the nearest flag pole at 0-10 hours to salute something---anything?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-63503250148162072932009-01-05T13:09:00.000-05:002009-01-05T13:09:00.000-05:00So the McDonaldsification of Gannett's newspapers ...So the McDonaldsification of Gannett's newspapers takes a big step forward.Anonymousnoreply@blogger.com