tag:blogger.com,1999:blog-8099437767970534324.post5642829496914781026..comments2023-11-05T06:26:51.316-05:00Comments on Gannett Blog: USA Today will count Butterfly edition circulation; move comes as it once more claims No. 1 circ rankJim Hopkinshttp://www.blogger.com/profile/16712746705871119746noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-8099437767970534324.post-42253072005458802762013-11-01T22:39:19.508-04:002013-11-01T22:39:19.508-04:001:55 - Are you serious? - I've been in circula...1:55 - Are you serious? - I've been in circulation for 39 years, 22 with USAT. Do you think advertisers are as dumb as some BO voters? These guys & gals are holding the pocketbooks & are doing their research. Our circ execs had to do some tricks to get bulk hotel sales moved up on ABC's paid report. Folks buying ads are business travelers & saw how many unread copies were leftMonn.Jahhhttps://www.blogger.com/profile/00479700548811002836noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-60857865530435304312013-11-01T14:38:20.292-04:002013-11-01T14:38:20.292-04:00Any media outlet can define readership in a way th...Any media outlet can define readership in a way that let's them say they're No. 1. Advertisers are experts at B.S. claims; they invented that art, so No. 1 isn't necessarily meaningful. Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-31169178309630206962013-11-01T13:55:59.796-04:002013-11-01T13:55:59.796-04:00Whether advertisers buy that or any of the zillion...Whether advertisers buy that or any of the zillion other metrics newspapers use to seduce them is an open question. But being able to say "We are No. 1'' is a terrific opening line.<br /><br />Way to go, USA Today!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-26629056836644020112013-11-01T13:54:02.395-04:002013-11-01T13:54:02.395-04:001:52 is right.
And here's exactly what has ha...1:52 is right.<br /><br />And here's exactly what has happened from the USA Today story this morning. Unassailable truth:<br /><br />The agency that tallies newspaper circulation figures used by advertisers has changed its methodology to account for the increasingly diverse array of digital distribution channels, making USA TODAY once again the national leader in total circulation.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-79641690174974551302013-11-01T13:52:04.213-04:002013-11-01T13:52:04.213-04:00We're No. 1!
Sorry, but we are, fair and squa...We're No. 1!<br /><br />Sorry, but we are, fair and square and playing by the same rules everyone else does.<br /><br />Great boost for all involved.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-36109783691979891742013-11-01T12:05:34.242-04:002013-11-01T12:05:34.242-04:00So we're now going to position our new found c...So we're now going to position our new found circulation leadership off NON PAID tablet app downloads? Are you kidding? Advertisers will have a freakin' field day with this story. There's not a chance in hell they will buy this argument. Dream on Larry.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-40905330683047743632013-10-31T22:16:17.232-04:002013-10-31T22:16:17.232-04:00Kramer's circle jerk! Congrats - all around!Kramer's circle jerk! Congrats - all around!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-80087883895954052212013-10-31T22:03:28.413-04:002013-10-31T22:03:28.413-04:00"Claims" is the right word for what they..."Claims" is the right word for what they're doing. I pay to read the NYT and WSJ and won't read USAT content for free (and I'm frequently in hotels where it's available at no charge). The only way they could be No. 1 is by playing games. Are they seriously patting themselves on the back for this?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-64896091752626080332013-10-31T22:00:55.508-04:002013-10-31T22:00:55.508-04:00Congrats to the USAT team. Well done!Congrats to the USAT team. Well done!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-23074937859866426432013-10-31T20:45:08.725-04:002013-10-31T20:45:08.725-04:00Are you saying that the WSJ and NYT are including ...Are you saying that the WSJ and NYT are including unpaid digital users in their numbers, too? How do you know that's true?Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-53407894196849712612013-10-31T20:09:53.562-04:002013-10-31T20:09:53.562-04:00The WSJ and NYT have routinely "played" ...The WSJ and NYT have routinely "played" these digital numbers, with the Journal especially adept at using data subscribers as "customers." <br /><br />USA Today is simply playing the game as well now. It will be interesting to see how the other ":papers" respond. Good for USAT for fighting back.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-10118462859155078242013-10-31T15:54:08.488-04:002013-10-31T15:54:08.488-04:00Here's what Larry doesn't get. The WSJ an...Here's what Larry doesn't get. The WSJ and NYT could count those digital subscribers because they actually PAID for the product. How in hell can we count our digital subs as PAID when only a small % PAY FOR THEM. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-86443414620877392312013-10-31T14:57:20.467-04:002013-10-31T14:57:20.467-04:00Once the Butterfly numbers start accruing to USAT,...Once the Butterfly numbers start accruing to USAT, will AAM set Indy's circulation at zero? Or is AAM going to permit the same copy of a newspaper to be counted twice?<br /><br />It also will be interesting to see how Gannett plays this with AP, whose membership rates are driven partly by circulation. Will Gannett try to convince AP that USAT's circulation remains unchanged (still the Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-36553511504069837262013-10-31T14:10:44.121-04:002013-10-31T14:10:44.121-04:00Newpapers demise will continue with this ridiculou...Newpapers demise will continue with this ridiculous quest to be number one. Does anyone talk to customers anymore? They don't care about reach, they care about results. And results come from an engaged audience, not simply from a large group. Build compelling content and the auidence that advertisers want will follow. Keep regurgitating national news down to the local level and you'Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-18408751543120909472013-10-31T13:55:16.087-04:002013-10-31T13:55:16.087-04:00Thank you; I've now fixed that in this post. T...Thank you; I've now fixed that in this post. The weekday and Sunday circulation I've used here is only for those three dozen or so community papers -- not all 81.Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-16783190062276274712013-10-31T13:52:02.419-04:002013-10-31T13:52:02.419-04:00Butterfly will only flutter to the Top 30 or so ma...Butterfly will only flutter to the Top 30 or so markets. It won't be in our Non-Top markets.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-30524240308299748902013-10-31T13:31:21.684-04:002013-10-31T13:31:21.684-04:00I guess Kramer didn't include website traffic ...I guess Kramer didn't include website traffic because it's even more unreliable. Tablet and phone app downloads are more easily verified.Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-52013322985744823652013-10-31T13:29:19.614-04:002013-10-31T13:29:19.614-04:00USAT is fast and loose with circulation numbers? ...USAT is fast and loose with circulation numbers? Say it isn't so!Anonymousnoreply@blogger.com