tag:blogger.com,1999:blog-8099437767970534324.post4614259157671489191..comments2023-11-05T06:26:51.316-05:00Comments on Gannett Blog: USAT | Watch the new series of "TV" commercialsJim Hopkinshttp://www.blogger.com/profile/16712746705871119746noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-8099437767970534324.post-91133682148348362072013-10-15T11:17:05.372-04:002013-10-15T11:17:05.372-04:00Memo to the USAT Marketing Team:
BASEBALL has the ...Memo to the USAT Marketing Team:<br />BASEBALL has the steroids issue....NOT HOCKEY. And you made Susan Page look foolish, sad to say. And Wolff...well who the hell cares. He doesn't even work here.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-38899878703623798902013-10-09T10:13:13.027-04:002013-10-09T10:13:13.027-04:00Best and most truthful post of the week!Best and most truthful post of the week!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-40947891173122427502013-10-09T08:44:15.656-04:002013-10-09T08:44:15.656-04:00Oh, you bet you can hang it on Sandy. She and BBB ...Oh, you bet you can hang it on Sandy. She and BBB are BFFs all the way. Remember, BBB hired her. They think alike, but you're right, BBB clearly wears the pants. Bottomline is that they are all responsible for screwing up the USA TODAY brand.<br /><br />The commercial with the naked man hiding behind the usat newspaper when he was locked out of his room was actually pretty funny. The problem Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-21223633343411629792013-10-09T06:02:33.931-04:002013-10-09T06:02:33.931-04:00Dont hang this crap on Sandy Micek. Clearly the in...Dont hang this crap on Sandy Micek. Clearly the ineffective work of Maryam Banikarim. What next? A naked man hiding behind his usat when locked out of his hotel room? Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-2496596707179790552013-10-09T05:58:32.075-04:002013-10-09T05:58:32.075-04:00geeeeezus how much money was spent with all these ...geeeeezus how much money was spent with all these agencies? probably much more than what was saved by giving our old co-workers the boot.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-87088134244447082362013-10-09T00:36:09.212-04:002013-10-09T00:36:09.212-04:00It was a trivial effort to check out both your cla...It was a trivial effort to check out both your claims and realize that you're both way off base.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-46605792059455817892013-10-09T00:03:21.084-04:002013-10-09T00:03:21.084-04:00Wolff to America: We're no longer The Nation&#...Wolff to America: We're no longer The Nation's Nicepaper.Jim Hopkinshttps://www.blogger.com/profile/16712746705871119746noreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-57364909077799089612013-10-09T00:00:48.778-04:002013-10-09T00:00:48.778-04:00They're a little cringe-y, no? But a good exa...They're a little cringe-y, no? But a good example of how Usat is trying to amplify their 'pronounced voices'. I imagine Brennan and Page swallowed hard to do their bits; it's a little silly. At least Wolff didn't need to spend more than 2 seconds on his part. Probably the only people that found them as amusing as intended are BBB and crew; I found them to be beneath them Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-58622813985007206282013-10-08T21:48:02.608-04:002013-10-08T21:48:02.608-04:00I thought BB Banikarim already knew what our reade...I thought BB Banikarim already knew what our readers wanted. Guess she needed a helping hand afterall:<br />DC online suggestion box adds USA Today as a client<br />Betterific, the digital suggestion box that gives users a place to sound off on everything from fast food to mobile phones and beyond, recently partnered with USA Today to bring crowdsourced suggestions for improvement to the Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-21676394452241403822013-10-08T21:41:33.738-04:002013-10-08T21:41:33.738-04:00WRONG AGAIN. Design Mob did this work: http://thed...WRONG AGAIN. Design Mob did this work: http://thedesignmob.com/work/projects/usatoday-adsAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-5075101754588632292013-10-08T21:34:28.069-04:002013-10-08T21:34:28.069-04:00This advertising campaign comes at the hands from ...This advertising campaign comes at the hands from the Fi Agency in Stockholm at work again for USAT. Guess no U.S.A. agency is good enough for our CMO. As Fi reports: "In September 2012, Fi unveiled one of the company's most significant client milestones with the launch of USA Today's redesigned website. The work was a year-long collaboration with Gannett and has received positive Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-58138482539486508162013-10-08T21:13:52.989-04:002013-10-08T21:13:52.989-04:00"Get the facts not the fiction." How man..."Get the facts not the fiction." How many thousands and thousands of dollars did CMO Sandy Micek pay for yet another silly USA Today slogan?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-85461942087800578562013-10-08T19:08:56.020-04:002013-10-08T19:08:56.020-04:00Yes, be glad Michael Wolff isn't writing about...Yes, be glad Michael Wolff isn't writing about you -- cause he exaggerates, lies and generally gets it wrong (look it up).Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-79284793345107446782013-10-08T18:59:21.933-04:002013-10-08T18:59:21.933-04:00I hadn't seen Susan in awhile. I'm a big f...I hadn't seen Susan in awhile. I'm a big fan, sincerely. But I can't help but notice from this commercial that maybe she's has some surgery? Could she be under pressure to deliver looks that match her talents? Just askin'.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-90860394310509599952013-10-08T18:20:30.324-04:002013-10-08T18:20:30.324-04:00"So far, each one has been watched fewer than..."So far, each one has been watched fewer than 400 times." <br /><br />Which is 398 more times than most Gannett videos have been viewed. That's progress. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-17123987083271420652013-10-08T15:10:15.521-04:002013-10-08T15:10:15.521-04:00It's similar to the media "up-front"...It's similar to the media "up-front" they did. There is no reason for Gannett to have this type of stuff going on. They are not a broadcast player and they continue to spend so much money. And the sales group keep losing all their sales people. So sad..Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8099437767970534324.post-62706523563599112962013-10-08T12:38:36.040-04:002013-10-08T12:38:36.040-04:00This comment has been removed by a blog administrator.Anonymousnoreply@blogger.com