An independent journal about the Gannett Co. and the news industry's digital transition
Wednesday, January 25, 2012
CareerBuilder defends chimps use as humane
Gannett's giant employment site is once more employing chimpanzees in its next round of February Super Bowl ads, Forbessays, despite efforts to end the practice by animal-rights activists and a leading industry trade publication.
The chimps are hilarious. Probably the only thing under the Gannett tent that can be considered creative, funny and unique. (Of course, the chimp campaign was inherited by Gannett ... God knows it could never have come from anyone in-house.)
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Gannett management are mainly chimpanzees, no offense to the animal kingdom. At least these guys in the ad are kinda cute. Probably smarter, too.
ReplyDeleteWe don't to Cheetah our readers by monkeying around with million dollar ads at the Super Bowl, do we?
ReplyDeleteThe chimps are hilarious. Probably the only thing under the Gannett tent that can be considered creative, funny and unique. (Of course, the chimp campaign was inherited by Gannett ... God knows it could never have come from anyone in-house.)
ReplyDeleteThe chimps ate treated better than Gannett employees.
ReplyDeleteAre Chimps a passion topic?
ReplyDeletePossibly worse is how they use monkey references in the ads. Chimps are apes, not monkeys. There is actually a big difference between the two.
ReplyDelete